Dataroid, a major player in the digital analytics and customer engagement industry, has announced that it has managed to raise $2 million in investment funds.

The mentioned company received funding from Ko? Group’s Private Venture Capital Investment Fund and Isbank’s 100th Year Venture Capital. The firm plans to use the investment funds to realize intentions to expand the scope of its activities at the global level and to support marketing-related initiatives.

At the current stage of the process of existence, Dataroid is focused on strengthening its team. The company also strives to develop a product that supports the process of implementing a scaling strategy.

Fatih and Firat Isbecer founded Dataroid, joined by Elif Parlak and Can Elmas. The digital analytics platform, which this company offers consumers access to, allows product, marketing, and technology teams of large firms, including financial institutions, to analyze the virtual journey of customers and manage acts of interaction within a single functional space. Data analysis also helps to improve the quality of service.

Dataroid offers predictive analytics to product and marketing teams, enhanced through the use of artificial intelligence technologies. Within the framework of this solution, it is possible to model trends in future consumer behavior.

Fatih Isbecer, one of the founders of Dataroid, says that the company cooperates with banks and financial services companies, including Garanti BBVA, QNB Finansbank, ING Bank, Isbank, Yap? Kredi Bank, Akbank, Odeabank, ABB Bank and MIS Pay.

As we have reported earlier, BNPL Provider Billink Raises $32 Million.