WhatsApp has launched artificial intelligence tools, which are designed to provide companies with the opportunity to use this digital platform to carry out commercial activities for the sale of goods and services.

Meta-owned messaging and Voice over Internet Protocol (VoIP) tools apply machine intelligence to generate answers to questions that customers often ask. Based on this information, companies can form an advertising strategy to promote their products and services on social media platforms such as Instagram or Facebook. It is worth noting that in this case there is something like a scenario for full-cycle using artificial intelligence in the two mentioned social networks and WhatsApp that are part of the ownership structure of Meta.

AI tools can also be applied to the process of communicating with customers to remind them that they have left an item in their cart or to offer a discount on a purchase that has previously been the object of the consumer’s interest. The relevant information is contained in a message posted on the WhatsApp blog last Thursday, June 6. This message also states the digital platform’s confidence that artificial intelligence tools can contribute to helping people and companies and become a function that simplifies the search for new goods and services.

The process of implementing Meta Verified in the WhatsApp Business app has also been launched in Brazil, Colombia, India, and Indonesia. The relevant information is contained in the mentioned message.

It is currently known that companies that register their information in Meta will receive a Meta Verified badge and impersonation protection. Also, these firms will be presented with enhanced account support from the technology giant and the ability to use WhatsApp on multiple devices for their employees.

Besides, the mentioned digital platform in the framework of the implementation of artificial intelligence tools launches a feature that provides users with the ability to call large companies in the app in one tap. This solution is designed to enable consumers to switch from a text conversation to a voice call in a simplified way. Such a function will be useful, for example, in cases where there is a need to deal with a particularly important issue that requires additional clarification. WhatsApp is just beginning the process of testing this solution and plans to extend it to more businesses.

Meta is undertaking a very large-scale effort to introduce artificial intelligence into its digital ecosystem. The technology giant is aware of the huge potential of AI and its functionality, which allows it to improve and develop many processes. Facebook, Instagram, WhatsApp, and Messenger consumers, for example, can already use the free Meta AI digital assistant.

Meta’s CEO Mark Zuckerberg said in April during the quarterly earnings call that several artificial intelligence services, from the mentioned virtual assistant to apps, augmented reality products, and APIs, will eventually be applied by every business on the technology giant’s platforms.

It is worth noting that against the background of the active introduction of machine intelligence in the virtual space, the issue of cybersecurity is becoming relevant. Scammers also have access to artificial intelligence technologies. In this case, user awareness is important. For example, a query in an Internet search system such as how to know if my camera is hacked will allow anyone to access information about signs of unauthorized access to the device. Digital literacy is an important tool in countering cybercrime, which is becoming more sophisticated due to the use of artificial intelligence.