Adobe has presented an artificial intelligence model that can use text prompts to generate videos.
The mentioned AI model, which was announced last Monday, October 14, was named Firefly Video. It’s worth noting that this configuration of artificial intelligence debuted during a larger presentation of the Adobe MAX product showcase.
It is noteworthy that recently some players in the machine intelligence industry have also presented tools designed for video generation. The corresponding virtual products have already been demonstrated to the consumer audience by companies such as Meta and OpenAI. In a certain sense, in this case, there is the beginning of a kind of new stage in the technological evolution of artificial intelligence, which provides for a more massive generation of content in the form of videos after primarily focusing on text materials and images.
Adobe, as part of its desire to compete in the AI area, has relied on the development of models trained on the database, which it has the right to use. In this case, artificial intelligence models are meant. Adobe’s mentioned approach means that AI-generated content can be legally used in commercial work.
The company will make Firefly Video available to customers on its waiting list. At the same time, there is still no exact information about when this will happen.
Adobe has also not announced any customers using its video tools. It is worth noting that consumers of the company’s digital products designed to generate images are brands such as PepsiCo, IBM, Mattel, IPG Health, and Deloitte. The mentioned clients use the specified technology to optimize workflows and scale content creation.
It’s worth noting that during the period of active development and spread of artificial intelligence, the issue of cybersecurity is of particular importance. In an appropriate context, it is worth noting that scammers also have access to AI, which allows them to use more sophisticated methods to deceive their victims. To counter this threat in the cybersecurity area, personal awareness of users is important. For example, an Internet search query such as how to know if my camera is hacked will allow anyone to get information about signs of unauthorized access to the device.
Serhii Mikhailov
Serhii’s track record of study and work spans six years at the Faculty of Philology and eight years in the media, during which he has developed a deep understanding of various aspects of the industry and honed his writing skills; his areas of expertise include fintech, payments, cryptocurrency, and financial services, and he is constantly keeping a close eye on the latest developments and innovations in these fields, as he believes that they will have a significant impact on the future direction of the economy as a whole.
