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Science & Technology

Apple opens its first store in the new market

More than 100 employees will welcome Thai customers

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Apple opens its first store in the new market. Source: apple.com

Apple announced that it will open its first store, Apple Iconsiam, in Thailand. It is located in Bangkok and will welcome its first visitors on Saturday. The store will feature Apple’s full line of products including iPhone XS, iPhone XR, and Apple Watch Series 4.

Bangkok is a cultural and economic destination for the entire region and home to millions of passionate Apple customers. We are thrilled to introduce our Thai customers to Today at Apple, our full line of products, our phenomenal employees, and the service and support that are loved by customers around the world
Angela Ahrendts, Apple’s senior vice president of Retail

Elevated above the “River of Kings” in the heart of Bangkok, Apple Iconsiam features two glass facades that create transparency through the store to the river, city and beyond. Inside the store, a spacious Forum offers all of Apple’s free Today at Apple sessions. Along the store’s Avenues, visitors can try out the latest Apple products.

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