Dan Martin
Author
Marketing is an essential way of oiling your revenue generation machine. You’ll limit your positioning in new markets and undermine new business opportunities without it. Well, the challenge does not stop there.
Conducting marketing, especially digital marketing, has a lot of challenges. You’ll face a varying degree of internet access restrictions and insecurity. As a result, these critical elements of your marketing efforts may suffer:
- Market research and competitor analysis
- Keyword research and analysis
- Internet monitoring
- Ad fraud
Ad fraud is a significant concern, and companies lost $65 billion in 2021. At this alarming rate, many marketers opt for proxies as a solution. However, online security is just one of the ways proxies ensure effective marketing campaigns. It can offer a lot more.
1. SEO Campaigns With SEO Proxies
Your SEO efforts need to be top-notch for your digital marketing to succeed. The ability to comprehend and use SEO tactics determines the success of digital marketers today. But how valuable are proxies when it comes to SEO?
Most SEO activities have a great chance of benefiting from proxies. For SEO to be effective, you need to do more than generate content.
Creating content is just the beginning of actual work for most digital marketers. For your site to rank, you will need to put in a lot of effort in different marketing spheres.
This include:
- Competition research
- Keyword research
- Outreach and link-building
- Rank tracking
Using proxies, it will be easier for you to achieve these and other similar actions. When conducting a large-scale campaign, you may need several IP addresses to penetrate IP masked addresses.
And when accessing restricted sites and search engines in local or target market studies, it is vital to fake your locations. You can use free proxy servers to do the work if you’re on a budget. But, be sure to use free proxies from trusted providers as some may expose you to security and privacy issues. You should use them cautiously.
2. Social Media Marketing
Social media is increasingly becoming more popular today. And you can’t ignore the role of social media marketing in the overall marketing strategy. Having excellent content material will help you stay relevant on social media and get discovered. Using suitable material for your niche helps one to have better content distribution too.
Social media proxies are essential when it comes to evenly distributing your content. You can try free proxy servers to determine which type of proxies will be valuable for your team. However, it’s safe to use private social media proxies to build a large fan base. But this is very different from content distribution through blogging.
You stand a chance to remain relevant in your niche when you leverage social media proxies for social media marketing. Therefore, you will also need to share material from other publications or accounts.
Distributing your go with social media proxies is not effective in the long run. Instead, gear your efforts towards establishing yourself as an authority leader.
3. Lead Generation
Marketing objectives include lead generation, sales, brand exposure, and lead nurturing. But 91% of B2B marketers claim that lead generation is vital to all of them. Web scrapping works in collaboration with rotating proxies. Digital marketers believe that web scrapping helps them generate quality leads.
Keep in mind that lead scrappers can be costly, and most businesses prefer to design scraping bots when they have time. But web scraping is an effective approach to producing leads regardless of whether it is automated or human.
Remember that the leads you need are your competitors’ customers. So make good use of web scraping tools. They can collect data from your competitors’ public participation, forum posts, and even social media interactions.
4. Market and Competitor Research
Source: pexels.com
A good digital marketer understands the value of data. Data is the primary reason marketers invest time and money in market research. It is vital to understand your target demographic, competitors, and products, for your marketing initiatives will succeed.
But when you come across geo-restricted websites, it becomes a challenge to conduct market research. Besides, you will notice that most websites ban web spiders which is okay.
Your marketing campaign is fully dependent on your research and market understanding. So it’s not your wish for your competitors to get hold of your marketing data. And this explains why proxy servers are essential for your research.
When using data crawlers, you’re confident that your IP address will vary with every connection request. For instance, rotating proxies give you access to 1000 different IP addresses when you crawl a web page 1000 times. As a result, the queries are less noticeable and they’re unlikely to be flagged for crawling.
5. Classified Ads for Local Marketing
Geoblocking can lock you out from targeting and expanding revenue from some regions. For example, assume you’re a sneakerhead operating in the US, and you wish to target the Chinese market. Just for closure, Chinese sneakerheads are making a 6,600% return reselling original sneakers.
Your sneaker ads may be blocked in foreign markets like Asia, limiting your growth. You can game the system and appear to post the ads from the same local region. It will allow you to tap into a vast potential market that would otherwise be impossible to penetrate due to geoblocking.
6. Viral Marketing
Viral marketing involves persuading brand users to share information about the company. It creates brand awareness and may increase revenues. It is linked to rich quality content that emphasizes an aspect of the brand. Over 50% of purchase decisions are influenced by word of mouth, whether online or offline.
Social media has all the recipes for making your ad or campaign viral. It has a wide reach globally and billions of users. However, you’ll need the right ingredient to make the content juicy and ready for exponential sharing.
You need to leverage several social media accounts to create a buzz and let your users pick it up. But, social media platforms like Instagram restrict only five accounts to a single IP address. Any additional account will be flagged as suspicious and blocked. It undermines your viral marketing efforts.
Using proxies ensures you run your viral content across several accounts without restriction. It will bypass the limitation of the number of accounts enabling you to create as enough brand buzz as possible.
Take Away
Marketing is key to growth and revenue generation. It involves several campaign strategies that face various challenges. They range from ad fraud to lack of market analysis due to data access restrictions to data. These challenges may undermine the effectiveness of the strategies.
Using proxies can help most of the problems. They hide your true identity, thus improving your online privacy and security. Also, it solves internet access restrictions. Hence, they can improve the efficiency of your campaigns.
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