A new study from Juniper Research?found that the global revenue from embedded payments will reach $59 billion in 2027, up 84% from $32 billion in 2023

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The new report from Juniper Research, Embedded Finance: Key Trends, Segment Analysis & Market Forecasts 2022-2027, predicts that the global revenue from embedded payments will grow by 84% in four years, from $32 billion in 2023 to $59 billion in 2027.

Foreseeably, by the same year, 35% of embedded payments’ revenue will come from the B2B segment.

Embedded payments are a way of linking and saving a convenient payment method for later use at one click of a button. The most common example of embedded payments use is brand mobile apps that have customers’ payment details saved for future purchases, recurring payments and subscriptions.

At this point, B2B payments have seen fewer innovative payment types implemented. Thus, their complex accounts payable and receivable processes create an ecosystem which is hard to manage. At the same time, this makes the B2B market a clear priority for embedded finance players as they scale up.

The predicted growth of integrated payments will undermine the dominance of bank cards as a payment method for e-commerce transactions. The research suggests the trend shift will be driven by rising consumer enthusiasm for alternative payment methods.

The forecast hints at a sizeable revenue opportunity for embedded finance vendors. In this respect, the simplicity of one-click payments will become critical for a strong user experience. Therefore, the research warns vendors against the integration of too many payment options which create a cluttered checkout process.

Besides, embedded finance vendors must focus on robust payment integration with key B2B access channels, such as B2B e-commerce marketplaces and accounting software, to maximise their share in this high-potential market.