E-commerce is booming, which has caused the popularity of m-commerce
Here’s how many Dutch cinsumers prefer m-commerce. Source: pexels.com
According to Ecommerce News, more than one-third of Dutch consumers prefer using their mobile phones while shopping.
Not only do consumers use their smartphone during online shopping: a mobile search also precedes purchases in brick-and-mortar stores.
The newly published Klarna’s report shows that m-commerce is becoming more popular. Over 13.000 consumers in 13 countries were asked about their mobile shopping habits. In the Netherlands, the preference for the smartphone as a shopping device increased significantly between Q2 and Q4 in 2021: from 28% to 34%.
On the other hand, the preference for desktops and laptops declined in that same period, from 60 percent to 52%. When comparing the different age groups, millennials appear to be the most active mobile shoppers. At least 48% of them prefer shopping on their smartphones, followed by 43% of Gen Z shoppers.
Another notable finding in the report is the phenomenon?webrooming, meaning online research. Online shoppers often compare prices for products in competing online stores, but?according to the report, shoppers in brick-and-mortar stores are doing that as well.
Only 12% of Dutch consumers don’t conduct any online research before buying clothes or shoes in brick-and-mortar stores. This share is 14% for electronics and 20 percent for beauty products.
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