Previously, it launched in Sweden and Germany

H&M expands its second-hand platform across Europe. Source: flickr.com

Sellpy has launched in both the Netherlands and Austria today, Ecommerce News reports. The second-hand platform, which is part of H&M Group, is now active in 2 countries across Europe.

The e-commerce website was founded in Sweden in 2014 and only one year later, H&M joined as a minority stakeholder. In October 2019, the Swedish omnichannel fashion giant increased its share, and now it owns 70 percent, making Sellpy officially part of H&M Group.

In June last year, Sellpy opened its digital doors in a foreign market for the first time, when it entered?Germany. And as of today, environmentally conscious consumers in?the Netherlands?and?Austria?can also choose to buy clothing and other items through this second-hand platform.

We’ve reported that the digital receipts are now live at H&M UK.

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