Data, apparel, healthcare, banking, and other FMCG (fast-moving consumer goods) have seen the highest surge of online activity
Kenyans embrace online shopping since start of pandemic: research. Source; pexels.com
A Mastercard study has revealed that nearly 4 out of 5 surveyed consumers in Kenya are shopping more online since the onset of the COVID-19 pandemic.
In fact, 92% of consumers in Kenya said they had paid for data top-ups online, 67% for clothing, and over 56% said they had bought computers and other equipment.
And, with fewer opportunities to browse in the mall or on the high-street, social media has emerged as the main platform for finding the most attractive products and offers. For instance, 78% and 56% of respondents saying they had discovered new sellers through Facebook and Instagram respectively.
According to data, 80% of typical in-store bargain hunters said they spend hours searching different sites to find the best deals.
When it comes to paying for goods or services online, speed is a key factor for shoppers in Kenya, with 84% quoting this a major consideration when choosing a business to buy from.
With the rapid rise in online shopping, consumers are also becoming increasingly aware of the associated risks. This way, with 77% of consumers now managing their banking needs online, 68% have said that a secure checkout was fundamental for a good shopping experience.
We’ve reported that sentimental spending in Kenya is up 240% over the past 10 years.
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