Asos is done with online shoppers who turn out to be serial returners

Major fashion retailer will block serial returners. Source: pexels.com

The UK fashion retailer Asos doesn’t want customers who wear their purchases and then return them, or customers who order and return way more items than ‘the most loyal Asos customer’ would order’. Asos is now threatening to deactivate these accounts, Ecommerce News reports.

Asos?is not the first major fashion retailer who’s changing their return policy. Earlier this year,?Zalando?started a trial in which it would attach very big clothing labels to items, so it would be harder to ‘wear and return’, a popular thing to do among some fashion shoppers across?Europe. That label reads: “Dear customer, feel free to fit this article and try it, but if this label is removed, it will not to be accepted as a return by Zalando.”

And now Asos is doing something similar. In an email sent to its customers, the company explains it wants to make sure their returns remain sustainable “for us and for the environment”. So, if they notice unusual return patterns, they might investigate it further and take actions.

SEE ALSO:?How to return a purchase