The retailers with a weak online presence and heavy reliance on store sales will be the worst hit
Mother’s Day expected to deliver low physical shopping spending. Source: shutterstock.com
According to GlobalData, Mother’s Day spending in the UK in 2020 will be significantly down compared to 2019. The reason for that is fear of the COVID-19 outbreak among the consumers. What is more, the spending via the online channel won’t compensate for the lack of physical purchases.
Due to the fact that in 2019 73% of UK consumers purchased a Mother’s Day gift, a large number of people will still want to buy a gift this year. However, they will have to reconsider what and how they are buying since physical stores are temporarily shutting.
The data found that 49% of consumers purchased a gift from the high street, whereas almost a quarter of customers bought online in 2019.
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