The report includes opinions of 125 e-commerce leaders

Reasons why manufacturers want to digitize their businesses: report. Source:?shutterstock.com

According to Ecommerce News, manufacturers increasingly want to digitize their sales and buying processes.?The survey highlights three key objectives for digitizing after-sales businesses.

This way, 77% aim to boost customer satisfaction, whereas 52% want to increase sales to the installed base. 52% of manufacturers plan to reduce cost per transaction.

Meanwhile, attracting new customers online is an objective for only 40% of the respondents.

The study states there’s much potential for digital growth among B2B companies, both in the short and long term. In fact, online sales currently represent only 0% to 25% of a company’s total sales, at least, for 78% of people surveyed.

We’ve reported that Alibaba?has introduced?a Project Sprout Up initiative to help connect sellers with business opportunities abroad. The project also provides direct assistance in boosting their online trade capabilities.

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