The partnership allowed Indian?clothing brand Snitch to enable the white-label BNPL option provided by BharatX on its checkout page

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Online men’s clothing brand Snitch?partnered with India-based fintech BharatX?to offer its customers a flexible checkout option called SnitchPay, which includes a BNPL payment feature.

From now on, Snitch clients will have the possibility to pay for their orders and purchases in three instalments, without extra added costs or fees. The Pay-in-3 feature is available via a Shopify plug-in. Initially, the customers pay one-third of the total billing amount, while the rest of the purchase price can be paid within the next 2 months.

All the communication between the customer and the company will happen via Whatsapp, while transactions will be carried out using a secure and efficient gateway. Therefore, the users won’t need to utilise any third-party apps or websites, making purchases in a convenient way.

BNPL solutions are getting increasingly popular in the APAC region, estimated to account for 4.1% of all e-commerce payments value by 2026.

BharatX provides white-labelled embedded credit solutions to D2C and fintech companies.?The fintech startup was founded in 2020 and has previously cooperated with the providers of food delivery and payment apps, and ride-hailing apps.

The list of BharatX’s credit-as-a-feature services?includes Khata, Try and Buy, Pay-in-3, Pay Later, and Postpaid solutions. All the products can be enabled on mobile applications, making e-commerce accessible to customers everywhere and at any time.

The company also offers a customised service ‘Design your own credit?product (DYOC)’ for those business customers who don’t find a ready-made solution suitable for their needs. They can build a unique credit product using the fintech’s No-Code Platform, while BharatX will power the risk & capital aspect.