Austrian fintech unicorn Bitpanda has launched Bitpanda Wealth – a cryptocurrency trading platform catering to the growing demand for institutional crypto services in the EU.

The new Bitpanda Wealth institutional-grade crypto service platform targets high-net-worth individuals, family offices, external asset managers and corporate treasuries.

To enable the service, fintech leverages Bitpanda’s proprietary custody solution known as Bitpanda Custody, which uses cold storage to keep investors’ assets safe. It offers segregated wallets for institutional investors, service providers, token issuers and corporate treasuries.

Cold wallets are hardware crypto storage means. They are considered almost impenetrable, thus, being the best-known way to store crypto assets. Unlike online hot wallets, which are often used by crypto trading platforms, cold wallets are not connected to the internet. It significantly decreases the possibility of hacks and asset loss. Most hardware wallets are encrypted with pin protection. Some of them even come with the extra layer of biometric authentication.

Besides secure infrastructure, the service also boasts stringent regulatory compliance. In particular, the firm is registered with the United Kingdom’s Financial Conduct Authority.

The new high-volume crypto brokerage offers diverse investment options, including cryptocurrencies, stocks, ETFs, commodities, and metals. Taking into account the specifics of the target audience, Bitpanda Wealth will provide tailored over-the-counter trading services to reflect one’s individual investment needs and objectives.

Bitpanda is a popular brokerage that sells Bitcoin, Ethereum, Ripple, and more for US Dollars, Euros, British Pounds, and Swiss Francs. The fintech started operations in 2014 in Vienna, Austria. It has a PSD2 payment service provider license and has joined the list of registered crypto providers in Spain in 2023.

The firm offers a range of services starting from ‘Bitpanda to go’, enabling users to purchase prepaid crypto with cash at over 400 post branches and about 1350 post partners throughout Austria, to Bitpanda Plus designed as an exclusive service for Bitpanda customers, who wish to increase their limits beyond the default limits and trade with large volumes.

The firm previously launched a service similar to Bitpanda Wealth. Bitpanda Pro, a brokerage services platform and an over-the-counter trading desk, started in 2019. In 2021, the service was rebranded as One Trading.