Experian added behavioral analytics to its fraud detection capabilities after acquiring NeuroID.

Adding a new layer of insight into digital behavioral signals for new and returning users will help to combat artificial intelligence-enabled fraud. The relevant information is contained in the Experian press release, which was published on Tuesday, August 13.

It is worth noting that against the background of the development, more active introduction, and dissemination of artificial intelligence technologies, the issue of cybersecurity is becoming increasingly relevant. Scammers also have access to AI. Artificial intelligence, like other technologies of mass distribution, can be used not only within the framework of constructive scenarios focused on a positive result, but also in the context of efforts aimed at achieving goals of a destructive nature.

At the same time, AI can be a tool to counter cybercrime. Personal awareness of users is also of particular importance. For example, a query in an Internet search engine, such as how to know if my camera is hacked, will allow anyone to get information about signs of unauthorized access to the device.

Robert Boxberger, president of Experian’s North American Identity & Fraud business, says that together with NeuroID, the company is excited to build new blended offers that detect risk but also empower businesses to confidently navigate the online landscape and trust in their transactions. He also noted that in today’s highly competitive world dominated by digital technologies, the use of behavioral analytics has become vital for innovation in the fight against fraud in the future.